28th Season of Odessa Fashion Day: The Ukrainian Woman – The Idea and Embodiment of the Season

On April 26, 2024, Odessa hosted the 28th season of Odessa Fashion Day, one of the leading fashion events in southern Ukraine. This year’s season was held under the slogan “Strength and Beauty of Ukrainian Women” and became a true celebration of fashion, unity, and patriotism. Founded in 2010, Odessa Fashion Day has become not only a platform for showcasing the latest fashion trends but also a symbol of the development of Emerging Fashion in Ukraine.

Over the past 14 years, the Odessa Fashion Day project has played a significant role in promoting and supporting young talents and innovative designers. During this time, the event has become not only a platform for showcasing collections but also a center for the exchange of ideas, collaboration, and cultural exchange in the fashion industry. Emerging Fashion is about cutting-edge trends and young talents in the fashion industry who are just starting to come to the forefront and become increasingly recognized as well-known brands and designers.

This season, Odessa Fashion Day has set its sights on not only showcasing the latest women’s fashion collections but also embodying the uniqueness and refinement of the Ukrainian woman as an idea that permeates all aspects of the event.

We would like to express our special gratitude to the administration of the Odesa National Scientific Library for the opportunity to organize the shooting of the seasonal campaign, as well as for their assistance in organizing the 28th season of shows of collections of Ukrainian designers. It is nice to know that the library was founded almost two hundred years ago, in 1829. Odessa was then a fairly young city of 35 years old, with a population of about 50,000 people. By that time, 20 educational institutions were already operating in the pearl by the sea, and a theater for eight hundred seats had just opened. The city museum was also operating, and the first publications, including the “Odesa Herald”, were being created. However, the intellectual elite lacked places where they could receive information. Thus, with the support of various public figures, scientists, politicians and, of course, thanks to the governor of the region Mykola Semenovych Vorontsov, the first public library appeared in Ukraine.

Galina Volodymyrska, the editor-in-chief of the magazine “Favorit Udachi”, a TV presenter, and a member of the National Union of Journalists of Ukraine, has become the face of the season.
A Ukrainian woman is not only about external beauty but also about strength, wisdom, and inner harmony. She symbolizes the spirit of Odessa and the whole of Ukraine.

The event organizers express their sincere gratitude to the partners for their support of Odessa Fashion Day:
Into Sana clinic
380 Skincare
Boseco coffee
Cappi
Ресторан Daily Cucine
Ювелірний дім Zarina
Будинок тканин «Couturier»
Make Me Up Studio and School
INSTITUTE MARAMAX
Модельна агенція Totalite
PERSONA MODELS
Онлайн платформа Ukrainian Trend Store
AK Consult – Agency for website development

And to our media partners:
FashionTV Ukraine
Cool’baba – онлайн видання для українців в Європі
Фаворит
NOVA MAGAZINE
Glory magazine
Studio of My Dreams
SEWING BUSINESS AND FASHION
Одеса Медіа

Special thanks to our international partners:
Paris Fashion Academy
London Fashion Day
UWILL GLOBAL

About Odessa Fashion Day: Odessa Fashion Day stands as a premier fashion event in Southern Ukraine, providing a platform for young and talented designers to showcase their collections and elevate themselves to new heights within the fashion industry.

This project is non-commercial; Odessa Fashion Day does not sell tickets, and show attendance is by invitation from designers or by registration on the website https://ofd.org.ua/.