On 16–17 May 2026, Odesa will once again become a space for fashion, dialogue and creative freedom.
The 32nd season of Odessa Fashion Day will take place under the concept ONE OF A KIND – a theme dedicated to human uniqueness, the value of individuality and moments that can never be repeated.
In a world where everything changes too quickly, the true luxury is the ability to remain yourself. That is why the new season of Odessa Fashion Day speaks not only about fashion or trends, but first of all about personality – alive, honest, emotional and unrepeatable.
ONE OF A KIND is a story about people who do not try to look like anyone else.
About designers who create their own language through form, texture and emotion.
About a generation that chooses individuality over imitation, and meaning over templates.
Today, the Ukrainian fashion industry is going through a period of deep transformation. Despite the challenging context, Ukrainian designers continue to create new collections, launch brands and shape the country’s contemporary cultural identity. This inner strength, courage and ability to stay true to oneself became the emotional foundation of the 32nd season of Odessa Fashion Day.
A special place in the season belongs to the official campaign project of Odessa Fashion Day. Its heroine is the holder of the Miss Odesa title. The campaign became a visual continuation of the ONE OF A KIND concept – a story about femininity, individuality and inner strength.
The look for the campaign shoot was created around the Hôtel Le Mirage collection – an aesthetic built on the interplay of shadows, illusions and the tension between openness and concealment. Sculptural shapes, semi-transparent materials and a deep dark palette formed an image that balances between reality and mirage, highlighting magnetic and independent femininity.
The main day of Odessa Fashion Day shows will take place on 16 May at Luxury Gallery, Sady Peremohy Shopping Centre – a location that has already become an important part of the city’s fashion history.
The runway will present new collections by Ukrainian designers and brands: design students of Ushynsky University, VEO BRAND with the support of Mira Models agency, Magnat Dress, Stahova, Saiman El Sabari, BUDU, Babyface, CIAO CIAO, Mint & Lonza New York, Nimblescissors and Tetyana Paliy.
On 17 May, the season will continue with a special programme at BRIK Hotel. The programme will include a public talk titled “Designer, Media and PR: How Contemporary Fashion Communications Work”, a networking event and the presentation of a new project.
The second day will become a space for conversation, exchange of ideas and new creative collaborations.
For many years, Odessa Fashion Day has remained a platform supporting young designers and independent brands, bringing the fashion community together around contemporary Ukrainian fashion.
The 32nd season of Odessa Fashion Day will be held with the support of the project’s partners.
Season locations: Luxury Gallery, Sady Peremohy Shopping Centre and BRIK Hotel.
Exclusive partner of the season: SMILE FOOD online restaurant.
Educational partner: Kyiv National University of Technologies and Design.
Image partners of the season: Make Me Up Studio and School, MARAMAX ACADEMY, Ultimate Trend Store online platform, ART – Podium and TOTALITE model agencies.
Accommodation for guests and participants is provided by Black Sea Hotel Group.
The media partners of the 32nd season of Odessa Fashion Day are: FASHION, Best People Club, Merlaine Magazine, FOSTYLEN, SYNDICATE NEWS, 048.UA, FABIOS Magazine, ЧАС ПЕРШИХ, ABSURDU.NET, BUT.IN.UA, Culture Trend, TrueUa, EPOQUE Magazine, GLORY magazine, GOSSIP magazine, Lucky Ukraine, Super Lady magazine, TOUCH magazine, Studio of My Dreams, Cool’baba, Фаворит, Одеса Медіа, GLAM WEEK magazine, SEWING BUSINESS AND FASHION and PROMINENT MAGAZINE.
International partner of the season: London Fashion Day.
The 32nd season of Odessa Fashion Day is a season about those who create their own voice, their own style and their own path. About people, each of whom is one of a kind.
Odessa Fashion Day – Season 32. ONE OF A KIND.
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