The advertising campaign for the 30th anniversary of Odessa Fashion Day isn’t simply a photoshoot. It’s the rhythm of the city—its pulse, its breath. It’s a story of fashion born from emotions, movement, textures, light, and inner passion.
The campaign’s visual centerpiece is a striking red dress patterned like blood vessels, echoing the city map of Odesa itself. Each line symbolizes a designer’s journey; every artery represents streets that once transformed into runways. This powerful image embodies the core idea of this season: movement as life, fashion as an unstoppable flow.
But behind every great story is a dedicated team—talented people who brought the concept to life, filling it with passion, detail, faces, and the city’s voice.
Model – Margarita Sabiyi (@coconut_rita)
Only 16 years old, Margarita has already confidently walked the path of fashion for two years, collaborating with brands and starring in advertisements and videos. Her participation in Odessa Fashion Day was a significant milestone—an experience that empowered her, boosting her confidence and inspiring growth. Margarita’s presence represents the voice of a new generation.
Photographer – Anastasiia Svirska (@nastasya_seele)
With over 12 years of experience in fashion photography, Anastasiia collaborates with Ukrainian and international brands. Her remarkable sense of lighting and psychological portraiture allows her to craft deep, powerful, and intimate visual narratives. Anastasiia shapes the visual identity of this season.
Videographer – Serhii Zhabskyi (@photo.zhabskiy)
Since receiving his first camera at age 13, Serhii has used it as a medium to express emotions. Working skillfully with shape, shadow, light, and rhythm, his videos are more than edits—they are compositions where each frame breathes life. He captured the very essence of movement that underpins this campaign.
Producer – Oleg Shkilniuk (@dijarsu)
Makeup artist, model, producer—Oleg is a person with impeccable intuition for style and rhythm. Thanks to him, the entire team functioned seamlessly as one mechanism. His professionalism forms the invisible foundation upon which the beauty of every frame rests.
Backstage Photographer – Valeriia Medvedieva (@themooninsideme_)
Capturing everything usually unseen, Valeriia’s lens embodies honesty, emotion, and genuine presence. She documents authentic moments—smiles, tension, focus, and inspiration—making backstage an integral part of the main story.
Backstage Videographer – Yelena Konstantinova (@yalenochkaaaa)
A master of dynamic mobile video, Yelena’s style is vivid, natural, and captivating. She transforms backstage into a visual diary—something viewers will watch again and again.
Assistant / Manager – Yelyzaveta Shats (@stvorenoluboviu)
Artist, decorator, art director—Yelyzaveta creates spaces that speak. From overall atmosphere to intricate details, composition to color harmony, she ensures the artistic integrity of the shoot. Her vision is the creative heartbeat of this production.
Brand – ATLAN.TYDA (@atlan_tyda)
Fashion project by Tanya Metelko, blending theatrical drama with sophisticated sensuality. Her red dress became the heart of this campaign, symbolizing the arteries of the city—a map of emotions, memories, and movements.
Location — @odessa.foto.sol. A space where stories come alive. Ideal lighting, structure, and character—the location itself became a fully-fledged hero of this production.
This shoot captures fashion’s inner pulse—raw emotions that can’t be staged and the city that continuously inspires forward movement.
Now, for 30 seasons, Odessa Fashion Day has beaten in unison with Odesa’s heart. For the last 15 years, the unwavering inspiration behind this movement has been Kostiantyn Leontiev, the founder whose vision, aesthetics, and belief in Ukrainian designers continue to shape not only the runway but the future direction of Ukrainian fashion itself.
Odessa Fashion Day. 15 Years of Pulse. 30 Seasons of Evolution. And we’re just getting started.
