28th season of Odessa Fashion Day: The Ukrainian Woman – The Idea and Embodiment of the Season

Over the last 14 years, the Odessa Fashion Day project has played a significant role in fostering and supporting young talents and innovative designers. During this time, the event has become not just a venue for showcasing collections but also a hub for the exchange of ideas, collaboration, and cultural exchange in the fashion industry. Emerging Fashion relates to innovative trends and young talents in fashion who are just beginning to come to the forefront and are becoming increasingly recognized by well-known brands and designers.

This season, Odessa Fashion Day aims not only to showcase the latest women’s clothing collections but also to reflect the uniqueness and elegance of the Ukrainian woman as an idea that permeates all aspects of the event.

We would like to express our special thanks to the administration of the Odessa National Scientific Library for the opportunity to organize the campaign shoot for the season, as well as for the assistance in organizing the 28th season of shows for Ukrainian designers’ collections. It is pleasant to know that the library was established almost two hundred years ago, in 1829. At that time, Odessa was a relatively young city of 35 years old, with a population of about 50,000 people. The pearl by the sea already had 20 educational institutions and had just opened a theater with eight hundred seats. The city also had museums and the first publications were being created, among them the “Odessa Herald”. However, the intellectual elite lacked places where they could obtain information. Thus, with the support of various public figures, scientists, politicians, and of course, thanks to the governor of the region, Mykola Semenovych Vorontsov, the first public library appeared in Ukraine.

Galyna Vladymyrska became the face of the season, the chief editor of the “Favorit Udachi” magazine, a TV presenter, and a member of the National Union of Journalists of Ukraine.
The Ukrainian woman is not only about external beauty but also strength, wisdom, and inner harmony. She symbolizes the spirit of Odessa and all of Ukraine. Odessa Fashion Day invites everyone to join the celebration of the beauty, strength, and independence of the Ukrainian woman at this unique event.

On April 26, the audience will gather in the reading room of the Odessa National Scientific Library (located at 13 Paster Street) where designers from various corners of Ukraine will showcase their collections on the main podium. This season, fashion enthusiasts can attend shows featuring the following brands:
1. The art to be a womam https://www.instagram.com/a__dress__/
2. Shvartsman https://www.instagram.com/shvartsman_official/
3. MOGARDI https://www.instagram.com/mogardi_official/
4. Brodskaya https://www.instagram.com/brodskaya.com.ua/
5. The Button https://www.instagram.com/the.button.atelier/
6. LUBONITA COLLECTION https://www.instagram.com/lubonita_collection/
7. Prinova https://www.instagram.com/prinova_clo/
8. Pravda label https://www.instagram.com/pravda_label/
9. Vlada Estiar https://www.instagram.com/vlada.estiar/
10. VEO BRAND https://www.instagram.com/veo.brand/
11. NATALI MALYKH https://www.instagram.com/_natali_malykh_/

You can preview the show schedule by following the link: https://ofd.org.ua/rosklad/.

The organizing committee expresses special thanks to the project partners:
Into Sana clinic 

380 Skincare 
Boseco coffee 
Ресторан Daily Cucine 
Ювелірний дім Zarina
Будинок тканин «Couturier»
Make Me Up Studio and School 
Модельна агенція Totalite
Онлайн платформа Ukrainian Trend Store
AK Consult – Agency for website development

The location of the season:
Одеська національна наукова бібліотека 

And also to the media partners:
FashionTV Ukraine
Cool’baba – онлайн видання для українців в Європі
Glory magazine
Studio of My Dreams
Одеса Медіа

International partners:
Paris Fashion Academy
London Fashion Day 

About Odessa Fashion Day: Odessa Fashion Day is a leading event in the fashion world of southern Ukraine, providing an opportunity for young and talented designers to showcase their collections and ascend to new heights in the fashion industry.

This project is non-commercial; Odessa Fashion Day does not sell tickets, attendance at the shows is by invitation from the designers or by registering on the website https://ofd.org.ua/registers-ofd

Keep up with the season’s news on the project’s official online resources on Instagram, Facebook and YouTube.

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