12th Odessa Fashion Day SS16 was held with the support of the public organisation Odessa Fashion Union and the Ukrainian designer store network Show Room Family.
Location: Riviera Shopping Centre, Garden Centre pavilion.
The aim of the event was to present seasonal collections by Ukrainian designers, with a special focus on the work of designers from Odesa and the region. The project brought together three days of colourful fashion for those who appreciate beauty. The event was created to highlight the work and quality of Ukrainian fashion, while also presenting collections by international designers.
First of all, the Odesa audience was introduced to collections by Odesa designers of clothing and accessories who are residents of major Ukrainian fashion projects.
Since autumn 2014, a Young Designers Competition has been held with the support of Atelier magazine and the international young designers’ competition Pecherski Kashtany.
One of the brightest parts of every Odessa Fashion Day is the Kids Fashion show day.
A traditional part of OFD is the Fashion Shopping Place — an opportunity not only to see the season’s most relevant collections, but also to purchase selected pieces immediately. It is a shopping area for those who want to buy the most fashionable items of the season without delay.
Guests were also invited to the permanent SHOW ROOM FAMILY at 7 Derybasivska Street, Odesa. In addition, Show Room Family also operated daily in Kyiv at 17 Liuteranska Street.
Main Purpose
The ODESSA FASHION DAY project was created in 2010 and is a registered trademark throughout Ukraine. All rights are reserved.
The official logo of the project is also considered the official trademark of OFD.
The summer project SUMMER WEEKEND is a cruise project and a registered trademark in Ukraine as well.
Any use of these trademarks within Ukraine may only take place with the official permission of the trademark owners. In the event of copyright infringement, all disputes will be resolved through legal proceedings.
The purpose of Odessa Fashion Day is to introduce guests to designers’ collections, attract individual buyers as well as buyers for future placement and presentation of parts of the collections in stores, and create an opportunity to purchase selected pieces directly from the designer.
The kaleidoscope of Odessa Fashion Day shows takes place with the support of the public organisation Odessa Fashion Union.
This project represents a chain of events held throughout 2009–2015 and is an annual cultural and humanitarian (non-commercial) initiative. The project was created as an initiative aimed at protecting and promoting domestic fashion producers within the Odesa market and individual regions.
Buy Ukrainian — this, according to the organisers, is how the citizens of Ukraine and Odesa should act in order to change attitudes towards the domestic producer. It is one of the first steps towards building pride in Ukrainian production as part of broader cultural growth and public well-being.
